Deliverables
- Data profiling
- Lead generation
Development and management of a campaign to build Fujitsu's sales pipeline for Mobility Solutions and raise the brand profile across the European target market
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We worked in partnership with Fujitsu throughout the campaign, identifying and engaging with key decision makers and generating demand for Fujitsu's Mobility proposition. We profiled the companies in order to evaluate their upcoming technology requirements and gain an understanding of the target market. We developed and managed a lead nurturing programme on behalf of Fujitsu to support the management of longer-term opportunities which were placed into a nurturing database.
Each key contact was engaged with on a regular basis, moving the target through their "Buying Cycle" until the lead was ready for sales engagement. Qualified opportunities were then presented to Fujitsu sales teams to progress further down the sales cycle and close. Cultural differences across the target territories required the programme and database to be managed centrally in a consistent and controlled manner, while using appropriately localised campaign messaging, native language speakers and adhering to the legislative and data protection requirements of each territory.
Panovus provided Fujitsu with a detailed target market assessment report and exceeded expectations by delivering 920 qualified sales opportunities spread across EMEA with defined project or business need.
Each key contact was engaged with on a regular basis, moving the target through their "Buying Cycle" until the lead was ready for sales engagement. Qualified opportunities were then presented to Fujitsu sales teams to progress further down the sales cycle and close. Cultural differences across the target territories required the programme and database to be managed centrally in a consistent and controlled manner, while using appropriately localised campaign messaging, native language speakers and adhering to the legislative and data protection requirements of each territory.
Panovus provided Fujitsu with a detailed target market assessment report and exceeded expectations by delivering 920 qualified sales opportunities spread across EMEA with defined project or business need.