Deliverables
- Campaign identity
- Digital experience
A digital art gallery experience was created to motivate and educate the sales force at their annual conference.
Once a year, Boehringer Ingelheim, a pharmaceuticals company, arranges an international event where a series of seminars and tutorials updates its salesforce on the latest product developments and sales targets.
Spiriva is a key Boehringer product that relives pain and discomfort for patients with COPD (lung damage caused by smoking). Bohringer needed to motivate its salesforce to hit ambitious growth targets by providing an engaging format on a range of complex issues, designed to help change doctors' negative perceptions of patients with COPD and thus influence prescribing habits.
We created a digital art gallery experience. While listening to an MP3 audio track in a modern environment, sales reps were encouraged to interact with a series of displays. Each display looked at different aspects of COPD, its impact on patients, doctors' views and how Spiriva could genuinely improve patient's lives.
We were responsible for the planning, design, gallery displays and medical content. The gallery experience was a huge success with seasoned, thick-skinned sales reps communicating that the innovative experience had been extremely positive and that they felt motivated and well informed as a result.
Spiriva is a key Boehringer product that relives pain and discomfort for patients with COPD (lung damage caused by smoking). Bohringer needed to motivate its salesforce to hit ambitious growth targets by providing an engaging format on a range of complex issues, designed to help change doctors' negative perceptions of patients with COPD and thus influence prescribing habits.
We created a digital art gallery experience. While listening to an MP3 audio track in a modern environment, sales reps were encouraged to interact with a series of displays. Each display looked at different aspects of COPD, its impact on patients, doctors' views and how Spiriva could genuinely improve patient's lives.
We were responsible for the planning, design, gallery displays and medical content. The gallery experience was a huge success with seasoned, thick-skinned sales reps communicating that the innovative experience had been extremely positive and that they felt motivated and well informed as a result.