Deliverables
- e-DM
- Microsite
- Video production
- Research reports
novus" />
Digital thought-leadership series incorporating eDMs, personalised URLs, territory-specific microsites and video production for a world-leading software designer.
US-based software giant Autodesk came to us with the results of a new insight study, Autodesk Advantage, and asked how they could use it to boost their brand profile across Europe. We recommended a personalised email campaign that led recipients to dedicated Advantage microsites that presented sector-specific insight in a range of languages.
Our team developed the microsite and emails, designing the layout and generating the content. We also created storyboards from the research findings to produce a series of short insight videos covering key markets. Email recipients are encouraged to watch the videos and contact Autodesk representatives to discuss their business needs or to sign-up to participate in the study.
As part of the phased roll-out of this thought-leadership campaign we will be monitoring open rates and click-throughs from the personalised URLs as well as the number of arrivals, video views, form interactions and regular site traffic on behalf of Autodesk to measure its success in each territory.
Our team developed the microsite and emails, designing the layout and generating the content. We also created storyboards from the research findings to produce a series of short insight videos covering key markets. Email recipients are encouraged to watch the videos and contact Autodesk representatives to discuss their business needs or to sign-up to participate in the study.
As part of the phased roll-out of this thought-leadership campaign we will be monitoring open rates and click-throughs from the personalised URLs as well as the number of arrivals, video views, form interactions and regular site traffic on behalf of Autodesk to measure its success in each territory.